The Ahrefs Blog

Expand your SEO and marketing knowledge with detailed tutorials and case studies.

I Ran an AI Misinformation Experiment. Every Marketer Should See the Results

I built a fake brand and tricked 8 AI search engines for 2 months. The results show how any real brand can be poisoned, and how to fight back.

Mateusz Makosiewicz December 10

AI Search, General SEO

10 ChatGPT SEO Tools That Help You Rank Higher

Here are 10 ChatGPT SEO tools—including MCPs & custom GPTs—that reduce grunt work & help you make all-around better SEO decisions.

Louise Linehan December 8

AI Search, Data & Studies

Do Self-Promotional “Best” Lists Boost ChatGPT Visibility? Study of 26,283 Source URLs

Glen Allsopp December 4

AI Search, Data & Studies

Short vs. Long Content in AI Overviews: The Data Says Both Work

Does content length affect AI citations? We studied thousands of pages to find out. Short and long content both work. Here's what the data shows.

Despina Gavoyannis December 3

AI Search, General Marketing

What Is an MCP Server, and Why Should Marketers Care?

What if checking competitor rankings, pulling analytics, and creating reports took one prompt instead of three tools? MCP makes it possible.

Mateusz Makosiewicz November 27

Product Blog

Track your brand in YouTube, check competitor ads, and more (November 2025)

Learn about 17 updates, from deeper AI visibility to smoother reporting and new connections between Ahrefs and your favorite AI assistant.

Rebekah Bek December 9

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ahrefstv

Actionable digital marketing tutorials on SEO and YouTube marketing.

The New SEO Playbook for AI Search (Top GEO Ranking Factors)

9:06 8K views November 26

Rank these musicians in Google AI Search - Win $100

1:14 2K views November 24

Did Black Hat SEOs Just Hack Disney's Website?

4:18 3K views November 10

SEO

If you want to rank higher in search engines like Google, you need SEO. Check out the resources below to learn how to get more organic traffic to your website.

SEO Basics: Beginner's Guide to SEO Success

Get your website set up for SEO success and learn the fundamentals of SEO.

What is SEO and Why Does It Matter for Your Website?

Learn what SEO is and how to start optimizing your pages for search traffic.

Steal Our SEO Strategy for 2024 (+ Free Template)

Learn a simple process for ranking higher in Google with the Orchard SEO strategy.

How to Do Keyword Research for SEO (Start to Finish)

Learn how to find, analyze, target, and prioritize the best keywords for SEO.

What Are Keywords? How to Use Them for SEO

Learn what keywords are and how you should and shouldn't use them.

Long-tail Keywords: What They Are and How to Get Search Traffic From Them

Drive more search traffic to your website with long-tail keywords.

How to Use Google Trends for Keyword Research: 7 Effective Ways

Find winning keywords with this underutilized free tool.

The 10 Best Free Keyword Research Tools in 2024

Here are the best keyword tools for every task.

How to Use Google Keyword Planner in 2024

Learn how to master Google Keyword Planner with this complete, newbie-friendly guide.

On-Page SEO: How to Optimize for Robots and Readers

What Are Title Tags? How To Write Them for SEO

Improve clickthrough rates with enticing title tags.

Image SEO: 12 Actionable Tips (for More Organic Traffic)

Improve accessibility and get more traffic from Google Images.

Meta Tags for SEO: A Simple Guide for Beginners

Tell search engines important information about your web pages with meta tags.

How to Write the Perfect Meta Description

Improve clickthrough rates with enticing meta descriptions.

How to Create SEO-Friendly URLs (Step-by-Step)

Craft your URLs for more clicks and higher rankings.

Link Building for SEO: The Beginner’s Guide

Everything you need to know about link building for SEO.

12 Link Builders Share Strategies That Work in 2024

Build more backlinks with these tried and tested tactics.

I Just Deleted Your Outreach Email Without Reading. And NO, I Don’t Feel Sorry.

Improve your outreach results with better outreach emails.

The Beginner’s Guide to Technical SEO

Improve search engines' ability to find, crawl, understand, and index your pages.

11 Types Of Redirects & Their SEO Impact

Learn about all the different types of redirects and their SEO impact.

Duplicate Content: Why It Happens and How to Fix It

Understand why duplicate content can be bad for SEO and how to fix it.

Canonical Tags Explained: Why They Matter For SEO

Learn how to combat duplicate content issues with cannonicalization.

Hreflang: The Easy Guide for Beginners

Improve Google's understanding of multilingual content with hreflang.

JavaScript SEO Issues & Best Practices

Find out how Google handles JavaScript and how to troubleshoot SEO issues.

Local SEO: The Complete Guide

Local SEO is improving your online presence to get more business from local searches—and it focuses on optimizing for Google users.

How to Build Local Citations (Complete Guide)

Help more people to discover your local business online with citations.

How to Optimize Your Google My Business Listing in 30 Minutes

Improve rankings and visibility for your Google Business profile.

How to Do Local Keyword Research

Find keywords that people search for when looking for local products and services.

Enterprise SEO Strategies For Maximum Growth

Learn how to optimize an enterprise website.

Comparing Enterprise SEO Tools? Ahrefs Is The Best

See why Ahrefs is the best tool for enterprise SEO.

Enterprise SEO Storytelling: Metrics, Reports, & Dashboards

See how to prove value and shows the success of your SEO program.

What is an Enterprise SEO Audit & How To Do One

See what it takes to do an enterprise SEO audit and what it includes.

Enterprise Content Marketing Strategy To Drive Growth

When enterprise content marketing is done well, it can drive tons of leads, conversions, and, ultimately, revenue.

Enterprise Sites Are Where Technical SEO Shines

Just one fix can potentially be worth millions of dollars in revenue.

The Realities of In-House SEO: What to Expect and How to Succeed

Here’s what it’s like to work in an in-house role (from someone who's done it).

SEO OKRs: Driving Performance & Measuring Impact

Learn how to measure the success of SEO projects, teams, and individual SEOs.

Enterprise SEO Challenges & Mistakes You Need To Overcome

Being able to cut through red tape and get things implemented is a super power.

Guide

Beginner’s
Guide to SEO

Learn the basics of SEO with our comprehensive beginner's guide.

Start learning →

Marketing

Marketing is the process of generating awareness, interest, and desire for a product or service. Check out the resources below to improve your marketing knowledge and create effective marketing campaigns.

Data & Studies

Studies and data-driven insights are crucial for understanding the ever-changing search landscape. Check out the resources below to improve your SEO knowledge with unique data and insights.